Our company continues to extend its reach into different parts of the world in clever and purposeful ways. While we normally rely on powerful word-of-mouth marketing, pushed by our testimonial-driven Rain Partners, we're trying something new.
We've sponsored a Soccer match in Italy.
Sponsorships are always a tricky thing. Our CEO, Byron Belka went on to say that we want to make sure that the events, teams, or persons they sponsor are in line with who we feel we are as a company, and what we want their seed-powered products to represent. In this case, we selected US Triestina football club of Trieste City perfectly embodies our ethos was all about: promoting health, wellness, and unmatched performance through better nutrition.
Rain wishes to push the sponsorship even further, with an idea to push this into a lasting partnership that stretches into the future. Soccer is the number one sport in Italy, and most of Europe for that matter. In fact, Italy just won the 2021 European Soccer Championship in a penalty shootout.
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